We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google’s Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company’s industry. A blog is also a great way for professionals to build their personal brand by writing about industry topics and trends.
Never created a website before? No need to worry, creating and maintaining a blog is easy when using a blogging platform. Two popular blogging platforms are WordPress and Blogger. I prefer the WordPress.com platform for many reasons, including:
- Easy to use interface
- Great free built-in themes
- No HTML experience required
- SEO friendly
- Automatic posting to social media sites
However, I recommend checking out several different blogging platforms to see which best meets your needs.
Step-By-Step Guide to Creating a WordPress Blog
To help you in the process of creating your very first WordPress blog, I have created the following video tutorial. In this tutorial I walk you through each step of getting your WordPress setup. Topics covered in this tutorial video include:
- Creating an account
- Choosing and customizing blog themes
- Creating pages
- Features of a page
- Page templates
- Editing pages
- Inserting media
- Editing links
- Creating and managing categories and tags
- Blog privacy settings
- Creating and updating navigation
- Updating the widgets in the side bar
- Sharing your blog
